Accounts that get opened, funded and used.
Customer acquisition for banks, fintechs, lenders and payment apps in Ghana and across Africa. We count funded accounts and first transactions, not downloads, and we work inside your compliance rules.
What this looks like across Africa
Banking and fintech in Africa is a trust business in markets that have been burnt before. Mobile money, from Ghana to Kenya to Nigeria, made everyone comfortable moving money by phone, and that opened the door for savings apps, lenders, investment platforms and digital banks. It also means every new product is met with the same question: is this real, and will my money be safe?
The marketing problem is therefore two problems at once. First, reach the right people at a cost that works for your unit economics. Second, get them through sign-up, identity verification and first deposit without losing most of them on the way. A download that never completes KYC is a cost, not a customer, so we measure and optimise for the step that makes you money.
Sound familiar?
The problems we usually find when we start working with banking and fintech.
Downloads that never become customers
The install numbers look fine. The funded account numbers do not. Nobody can say where between the app store and the first deposit people disappear.
Cost per acquisition that keeps rising
The first campaigns were cheap. Six months later the same budget brings half the customers, and the team does not know whether it is the creative, the audience or the market.
Every ad sounds like a scam
Promising returns and speed triggers the same instinct as the schemes that collapsed in every African market. The ad has to earn trust in three seconds and still be compliant.
Compliance slows everything
Each piece of creative waits on legal. Campaigns launch late and miss the moment, or the agency runs something it should not have.
No one owns the data
The ad platform, the app's analytics, the core banking system and the CRM all tell a different story, and the marketing report is built on whichever is easiest.
What we would do for you
The mix of work that usually fits. We scope it to your goals after a short call and send a proposal.
App acquisition measured to funded account
Meta and Google app campaigns optimised for the event that matters to you, such as KYC complete or first deposit, with the tracking plan written for your developers.
How this service worksSearch campaigns for people already looking
Google Ads for the searches people make when they need a loan, a savings account or a way to pay, where intent is highest and trust questions are fewest.
How this service worksOnboarding and reactivation messages
Email and SMS flows that nudge sign-ups to finish verification, make a first deposit, and come back when they go quiet.
How this service worksSign-up funnel fixes
A review of the sign-up and verification path, on the phones your customers actually use, with a ranked list of the drop-off points to fix.
How this service worksWhy Osidion for banking and fintech
- We started in mobile app advertising, and fintech is among the verticals we have worked in most, across Ghana, Nigeria, Kenya and other African markets.
- We will not start spending until the event you care about, such as a funded account, is visible in the data, and we optimise for that event rather than for installs.
- We build the review step into the plan. Creative goes to your compliance team in batches, with a calendar, so approval does not hold up launch.
Banks, lenders and payment providers work under their central bank's rules, the Bank of Ghana at home and its equivalents in each market, and Meta and Google apply their own financial services ad policies by country. We check both before anything runs, and we only work with licensed operators.
How it starts
- 1
A 30-minute call
You tell us the goal and the numbers you have. We ask the questions that decide the plan.
- 2
A written proposal
Scope, timeline and price, with the media budget shown as its own line. No fixed packages.
- 3
Tracking first, then launch
We make sure the result you care about is counted before anything goes live.
Common questions
Want more funded accounts, not more downloads?
Book a 30-minute discovery call. Bring your current numbers and we will tell you where we would start.