Orders, repeat orders, and a store that works on a cheap phone.
Growth for online stores and retailers in Ghana and across Africa, from the first Meta campaign to the automated emails that bring a customer back for the third time. Measured in orders and return on ad spend.
What this looks like across Africa
Selling online in Ghana, Nigeria, Kenya and most of Africa has its own rules. Most customers browse on a mid-range Android phone, pay with mobile money, bank transfer or cash on delivery, and want to ask a question on WhatsApp before they commit. Trust is earned one delivery at a time. The brands winning here are not the ones with the biggest ad budgets but the ones who make the first order easy and the second order automatic.
E-commerce marketing done properly therefore covers the whole path: the ad that starts it, the product page and checkout that either close the sale or lose it, the WhatsApp conversation in between, and the email and SMS that bring the customer back. We work across all of it, and we judge ourselves on orders and on what you make back for every cedi, naira or shilling you spend on ads.
Sound familiar?
The problems we usually find when we start working with retail and e-commerce.
Clicks, carts, no orders
The ads drive traffic. People add to cart. Then the delivery fee appears, or the mobile money payment fails, and they are gone.
Every customer is a new customer
Nobody emails the people who bought last month. Growth depends entirely on buying strangers again and again, and that gets more expensive every quarter.
Return on ad spend you cannot trust
Meta says one number, the store says another, and half the sales happen on WhatsApp where nothing is counted.
Invisible on Google
People search for exactly what you sell and find Jumia, Jiji and a competitor from another country. Your product pages were never written for search.
WhatsApp chaos
Enquiries arrive at all hours, replies are slow, and the sale often dies in the gap between the question and the answer.
What we would do for you
The mix of work that usually fits. We scope it to your goals after a short call and send a proposal.
Meta and TikTok campaigns that sell
Catalogue, video and click-to-WhatsApp campaigns, with the pixel and conversions set up so Meta can see the sales and find more buyers like them.
How this service worksEmails that bring customers back
Welcome, abandoned cart, post-purchase and win-back flows that run on their own, plus campaigns for launches and promotions. Usually the cheapest revenue you will ever earn.
How this service worksProduct page and checkout fixes
A review of the path from landing to payment on a cheap phone, with the leaks ranked: delivery fee surprises, failed payments, slow pages, missing answers.
How this service worksProduct pages that rank
Category and product pages written for what people in your markets actually search, so part of your traffic stops costing you money.
How this service worksWhy Osidion for retail and e-commerce
- We measure in orders and return on ad spend, and we set up the tracking so WhatsApp and cash-on-delivery sales are counted too.
- We work across the whole path, from the ad to the checkout to the repeat purchase, so the fix goes where the leak is rather than where the retainer is.
- We are working with a Ghanaian home and lifestyle retailer on exactly this mix, and we write about what we learn on our blog.
How it starts
- 1
A 30-minute call
You tell us the goal and the numbers you have. We ask the questions that decide the plan.
- 2
A written proposal
Scope, timeline and price, with the media budget shown as its own line. No fixed packages.
- 3
Tracking first, then launch
We make sure the result you care about is counted before anything goes live.
Common questions
Want more orders from the same ad budget?
Book a 30-minute discovery call. Share your store and your ad account and we will come back with a proposal.