Insights & Updates
Notes on marketing and growth for businesses in Africa.
Mobile Money and Trust: How Fintech and Payment Apps Win Users in Ghana
How finance and payment apps earn trust and reduce sign-up drop-off in a careful market.
How to Get Users to Come Back: App Re-engagement and Retargeting
Bring lapsed app users back with ads, WhatsApp and email, and measure whether it paid off.
Meta App Ads vs Google App Campaigns: Which Is Better for Your App?
A side-by-side look at both platforms for app growth, and when to use each.
App Install Ads in Africa: How to Lower Your Cost Per Install
What affects the cost of app installs on Meta and Google in African markets, and the levers that bring the price down.
How to Market a Mobile App in Ghana and Africa: A Launch Guide
A step-by-step plan to get your first thousand real users for a new app.
How to Write Marketing Emails Ghanaian Customers Actually Open
Subject lines, tone and layout that work for readers on mobile phones in Ghana.
Email vs WhatsApp Marketing in Ghana: Which Should You Use?
A fair comparison of cost, reach, trust and rules, with advice on using both together.
5 Automated Emails Every Online Shop in Ghana Should Set Up
Five emails that run on their own and bring back customers and sales.
How to Build an Email List in Ghana from Scratch
Practical ways to collect real email addresses from customers and visitors, with their consent.
Email Marketing in Ghana: A Beginner's Guide for Small Businesses
Why email still earns money in Ghana and how to start with a small list.
SEO Keyword Research for Ghana: How to Find What Your Customers Search
A practical method for finding the words Ghanaian customers type into Google, using free and paid tools.
10 Technical SEO Mistakes Holding Back Ghanaian Websites
The most common site problems that keep Ghanaian business websites off Google, and how to fix them.
How Much Does SEO Cost in Ghana? Pricing, Packages and What You Get
A clear look at how SEO is priced in Ghana, what a package should include, and how to avoid cheap SEO that does harm.
Local SEO for Accra Businesses: How to Show Up in "Near Me" Searches
How shops, clinics, restaurants and services in Accra can appear when people search nearby.
SEO in Ghana: How to Get Your Business on the First Page of Google
A beginner's guide to ranking on Google in Ghana, with steps a small business can start this week.
Click-to-WhatsApp Ads: How Ghanaian Businesses Turn Chats into Sales
How to set up Meta ads that open a WhatsApp chat, and how to close sales inside it.
Why Your Facebook Ads Get Clicks but No Sales (7 Fixes)
Seven common reasons Ghanaian businesses pay for clicks that never turn into customers, and how to fix each.
Facebook Ads Agency in Ghana: How to Choose One (and What to Ask)
A buyer's checklist for picking a Meta ads agency in Ghana without wasting money.
How to Run Facebook Ads in Ghana: A Step-by-Step Guide for Beginners
Set up your first Meta ad campaign in Ghana, from business account to first sale.
How Much Do Facebook and Instagram Ads Cost in Ghana?
A plain guide to what Meta ads cost in Ghana in cedis, and what budget you need to see results.
The WhatsApp Growth Engine
In Ghana, people trust and use WhatsApp every day. Here is how businesses can use it to turn ad clicks into customers and app installs.
Building for the Shattered Screen
Many people in Ghana use older, low-cost Android phones. Here is how to build and advertise an app that works on them.
The Trust Tax
Why new apps in Africa pay a "trust tax" before anyone installs them, and the practical steps that bring that cost down.