Paid ads on Meta and other platforms, managed for sales and leads.
We plan the campaigns, build the audiences, brief the creative, test, and report. You pay the platforms directly. Our fee is the higher of a minimum or a percentage of what you spend.
Who it suits
- Online stores that want orders
- Service businesses that need enquiries
- Anyone already spending, or ready to spend, GH₵ 5,000 a month or more on ads
What's included
- Campaign strategy, build and day-to-day management
- Audience research and creative direction (we write copy and briefs)
- A tracking check before launch
- Testing and retargeting on Growth and Scale
- Reports and calls on a fixed schedule
Media Buying pricing
Your tier is set by your monthly ad spend. The fee is the higher of the minimum or the percentage.
Starter
Greater of GH₵ 2,000 or 20% of ad spend
Ad spend GH₵ 5k to 15k
- Platforms
- Meta
- Campaign management and creative direction
- Included
- Optimisation
- Basic: weekly checks, up to 2 campaigns
- Reporting and calls
- Monthly report, monthly call
Growth
Greater of GH₵ 5,000 or 15% of ad spend
Ad spend above GH₵ 15k to 50k
- Platforms
- Up to 2
- Campaign management and creative direction
- Included
- Optimisation
- Advanced: adds testing and retargeting
- Reporting and calls
- Bi-weekly report, monthly call
Scale
Greater of GH₵ 8,000 or 10% of ad spend
Ad spend above GH₵ 50k (custom quote above about GH₵ 150k)
- Platforms
- Multi-platform
- Campaign management and creative direction
- Included
- Optimisation
- Advanced: testing and retargeting
- Reporting and calls
- Weekly report, fortnightly call
What the fee looks like
Examples at different monthly ad spends. The minimum steps up when spend moves into the next tier, so the fee jumps between GH₵ 15,000 and GH₵ 20,000, where the Growth minimum starts to apply.
| Monthly ad spend | Tier | Our fee | As % of spend |
|---|---|---|---|
| GH₵ 5,000 | Starter | GH₵ 2,000 | 40% |
| GH₵ 10,000 | Starter | GH₵ 2,000 | 20% |
| GH₵ 15,000 | Starter | GH₵ 3,000 | 20% |
| GH₵ 20,000 | Growth | GH₵ 5,000 | 25% |
| GH₵ 50,000 | Growth | GH₵ 7,500 | 15% |
| GH₵ 60,000 | Scale | GH₵ 8,000 | 13% |
| GH₵ 100,000 | Scale | GH₵ 10,000 | 10% |
Minimum term 3 months. One-time setup GH₵ 1,500, waived with a 3-month commitment. All pricing →
How it works
- 1
Review
We look at your offer, tracking and any past campaigns, then agree targets.
- 2
Launch
Tracking, audiences and creative briefs first, then the first round of tests.
- 3
Optimise
We stop what is not working and put more into what is. Retargeting comes in as volume builds.
- 4
Report
A report on the agreed schedule, and a call to decide what next.