First deposits and active players, inside the rules.
Player acquisition and retention for licensed sports betting and online gaming operators in Ghana and across Africa, from compliant paid campaigns to the re-engagement that keeps a player through the off-season.
What this looks like across Africa
Sports betting and online gaming across Africa is a crowded, regulated and fiercely competitive market. The big operators spend heavily on sponsorship and billboards. Platform advertising rules are strict and change often. And players are promiscuous: a bonus elsewhere is a tap away, so the operator who wins is the one who turns a first deposit into a habit.
Marketing here needs three things most agencies lack: an understanding of what Meta and Google will and will not allow for gambling advertisers in each African country, experience with app growth measured to deposit rather than install, and a retention programme that treats the existing player base as the main asset. We bring all three, and we only work with operators licensed by the regulator in each market they serve, such as the Gaming Commission of Ghana.
Sound familiar?
The problems we usually find when we start working with online gaming and sports betting.
Ad accounts that get shut down
Campaigns are rejected or accounts disabled because the creative, the landing page or the account setup did not meet the platform's gambling policy for that country.
Bonus hunters, not players
Acquisition campaigns bring people who claim the welcome bonus and never deposit again. Cost per first deposit looks fine; player value does not.
Off-season silence
When the big leagues stop, so does activity, and nothing is in place to keep players engaged with other sports, virtuals or casino products.
Outspent on billboards
The largest operators own the stadium boards and the radio. Competing on traditional media is a losing game for everyone else.
Affiliates with no control
Traffic comes through affiliates whose quality varies and whose methods you cannot see, which is a compliance risk as much as a cost.
What we would do for you
The mix of work that usually fits. We scope it to your goals after a short call and send a proposal.
App acquisition measured to first deposit
Meta and Google campaigns, where policy allows, optimised for registration and first deposit rather than install, with the tracking built to tell real players from bonus hunters.
How this service worksRetention and re-engagement
Push, SMS, email and retargeting programmes keyed to fixtures, results and the player's own activity, so a quiet player hears from you before a competitor's bonus does.
How this service worksSearch for brand and product terms
Ranking for your own brand, your odds and your products on Google, so you stop losing your own players to affiliates and competitors bidding on your name.
How this service worksCompliant paid campaigns
Account setup, creative and landing pages built to pass platform review for gambling advertisers in each market, with the licence and responsible gaming messaging where the policy requires it.
How this service worksWhy Osidion for online gaming and sports betting
- Online gaming is one of the verticals we have worked in since our app advertising days, in Ghana and several other African markets.
- We measure to first deposit and active players, and we build the data to separate real players from bonus abuse.
- We only work with licensed operators, we know the platform policies, and we build compliance into the plan rather than discovering it at review.
We work only with operators licensed by the regulator in each market they serve, such as the Gaming Commission of Ghana. Meta and Google apply specific policies to gambling advertisers, including certification and territory rules that differ by country, and we check your eligibility in each market before proposing paid campaigns. Responsible gaming messaging is part of every plan.
How it starts
- 1
A 30-minute call
You tell us the goal and the numbers you have. We ask the questions that decide the plan.
- 2
A written proposal
Scope, timeline and price, with the media budget shown as its own line. No fixed packages.
- 3
Tracking first, then launch
We make sure the result you care about is counted before anything goes live.
Common questions
Licensed and ready to grow your player base?
Book a 30-minute discovery call. We will check your platform eligibility and come back with a proposal.