Enquiries from people who are ready to book, not just browsing.
Lead generation for clinics, schools, professional firms, salons, contractors and other service businesses in Ghana and across Africa. We put you in front of people the moment they need what you do, and make it easy for them to reach you.
What this looks like across Africa
A service business does not sell a product people stumble on. It sells a solution to a problem someone has right now: a toothache, a leaking roof, a visa application, a child who needs a school. That person does one of two things. They ask someone they trust, or they search on their phone. Your marketing has to be there for the second one and good enough to beat the first.
For most service businesses in Ghana and across Africa, that means three things working together: showing up on Google when people search for what you do near them, running ads that start a WhatsApp conversation rather than sending people to a form they will never fill, and a page that answers the five questions everyone asks before they call. None of it needs a big budget. All of it needs doing properly.
Sound familiar?
The problems we usually find when we start working with service businesses.
Feast and famine
Business comes in waves from referrals and word of mouth. There is no way to turn the tap on when the diary is empty.
Invisible when people search
Someone types your service and your town into Google and finds a directory, a competitor and a Facebook page from 2019. You are not there.
Boosted posts that bring the wrong people
Boosting a post reaches people who like the post and never call. The one person who did call was outside your area.
Enquiries that die in WhatsApp
The message arrives, the reply comes four hours later, and the person has already booked somewhere else.
Nobody knows what a customer costs
Money goes into flyers, a radio slot and the occasional boost, and no one can say which one brought the last ten clients.
What we would do for you
The mix of work that usually fits. We scope it to your goals after a short call and send a proposal.
Google Ads for people searching right now
Search campaigns for your service and your area, so you appear at the moment of need and pay only when someone clicks.
How this service worksClick-to-WhatsApp campaigns on Meta
Ads that open a WhatsApp chat with you, targeted to your area, with opening messages and reply templates so enquiries turn into bookings.
How this service worksLocal SEO and your Google Business Profile
Your listing, reviews and service pages set up so you show up in map results and near-me searches without paying for each click.
How this service worksA page that answers the questions
A landing page or a fixed website page that says what you do, where, for how much, with proof and one clear way to get in touch.
How this service worksWhy Osidion for service businesses
- We measure in enquiries and bookings, and we set up tracking so you know which channel each one came from, including WhatsApp.
- We will tell you if your budget is better spent on your Google listing and a page fix than on ads. Not every service business needs a retainer.
- We work in plain language and report in plain language. You will understand every line of the report.
How it starts
- 1
A 30-minute call
You tell us the goal and the numbers you have. We ask the questions that decide the plan.
- 2
A written proposal
Scope, timeline and price, with the media budget shown as its own line. No fixed packages.
- 3
Tracking first, then launch
We make sure the result you care about is counted before anything goes live.
Common questions
Want a steady flow of enquiries?
Book a 30-minute discovery call. Tell us your service and your area and we will suggest where to start.