Installs, in-app actions and returning users for mobile apps.
This is where we started. We run Meta and Google app campaigns, then work on bringing lapsed users back. Your developers install the tracking SDK. We say which events it should send and check that they arrive.
Who it suits
- Live consumer apps feeling pressure on installs or retention
- Fintech, delivery, ride-hailing, gaming and utility apps
- Founders who want to be able to read the numbers themselves
What's included
- Install and in-app event campaigns
- A tracking plan and verification of the events
- Retargeting of lapsed users on Growth and Scale
- Creative direction
- Cohort retention, LTV and payback reporting on Growth and Scale
App Growth pricing
Your tier is set by your monthly ad spend. The fee is the higher of the minimum or the percentage.
Starter
Greater of GH₵ 2,500 or 20% of ad spend
Ad spend GH₵ 5k to 15k
- Platforms
- Meta or Google App Campaigns
- Acquisition
- Installs and 1 in-app event
- Re-engagement
- Not included
- Creative direction
- Included
- Metrics reported
- Installs, cost per install, events
- Reporting and calls
- Monthly report, monthly call
Growth
Greater of GH₵ 5,500 or 15% of ad spend
Ad spend above GH₵ 15k to 50k
- Platforms
- Up to 2
- Acquisition
- Up to 3 in-app events (e.g. sign-up, purchase)
- Re-engagement
- Retargeting lapsed users
- Creative direction
- Included
- Metrics reported
- Adds cohort retention
- Reporting and calls
- Bi-weekly report, monthly call
Scale
Greater of GH₵ 9,000 or 10% of ad spend
Ad spend above GH₵ 50k (custom quote above about GH₵ 150k)
- Platforms
- Multi-platform, including Apple Search Ads
- Acquisition
- Full funnel, value-based where possible
- Re-engagement
- Retargeting plus lifecycle messaging plan
- Creative direction
- Included
- Metrics reported
- Adds LTV and payback
- Reporting and calls
- Weekly report, fortnightly call
What the fee looks like
Examples at different monthly ad spends. The minimum steps up when spend moves into the next tier, so the fee jumps between GH₵ 15,000 and GH₵ 20,000, where the Growth minimum starts to apply.
| Monthly ad spend | Tier | Our fee | As % of spend |
|---|---|---|---|
| GH₵ 5,000 | Starter | GH₵ 2,500 | 50% |
| GH₵ 10,000 | Starter | GH₵ 2,500 | 25% |
| GH₵ 15,000 | Starter | GH₵ 3,000 | 20% |
| GH₵ 20,000 | Growth | GH₵ 5,500 | 28% |
| GH₵ 50,000 | Growth | GH₵ 7,500 | 15% |
| GH₵ 60,000 | Scale | GH₵ 9,000 | 15% |
| GH₵ 100,000 | Scale | GH₵ 10,000 | 10% |
Minimum term 3 months. One-time setup GH₵ 2,500 (tracking plan, attribution and event checks), waived with a 3-month commitment. All pricing →
How it works
- 1
Audit
We review your store listing, tracking, funnel and ad accounts, and give you an action plan. GH₵ 2,500, once.
- 2
Tracking
We specify the events, your developers add the SDK, we check the data.
- 3
Acquire
Install and in-app event campaigns go live, with creative tests.
- 4
Bring users back
Retargeting for people who installed and went quiet.
- 5
Report
Retention, LTV and payback, on the schedule for your tier.