A digital marketing agency for brands that sell in Nigeria.
Paid media, SEO and app growth for Nigeria, planned for the whole country, priced in naira and judged on orders, leads, installs and sign-ups.
What marketing in Nigeria asks of an agency
Nigeria is the largest consumer market in Africa and one of the most competitive places to buy attention. The audience is young, mobile-first and split across Meta, TikTok, Google and WhatsApp. Costs per click and per install are still low by global standards, but the gap between a campaign that is set up well and one that is not is wider here than almost anywhere, because the volume of traffic makes every leak expensive.
The work that matters in Nigeria is national. Buying behaviour differs between the south-west, the south-east, the south-south and the north, and the sensible way to run a campaign is country-wide with geo-zones and creative that shift by region, not a scatter of city targets. Payment behaviour matters too: bank transfer, USSD and wallets such as OPay and PalmPay sit beside cards, so a funnel that only works for a card holder loses most of the country.
Osidion is a performance marketing agency based in Ghana that works across Africa. Nigeria is one of the markets our team has run campaigns in. We work with Nigerian brands remotely, in your time zone, with the same tracking-first discipline we apply everywhere: the result you care about is counted before a naira is spent.
What we do in Nigeria
The services, as they apply to Nigeria. We scope the mix to your goals after a short call and send a proposal.
Google Ads and Meta ads for Nigeria
Search, Performance Max, Meta and TikTok campaigns built for Nigerian audiences and payment habits, with budgets managed in naira and reported against revenue, not reach.
How this service worksSEO for Nigerian search
Keyword research in the words Nigerians actually type, technical fixes, and content that earns rankings on google.com.ng for the searches that lead to a purchase or an enquiry.
How this service worksApp growth in Nigeria
Install and retention campaigns for consumer apps with Nigerian users: store listing, attribution, Android-first creative and events that count a funded wallet or a first order, not just an install.
How this service worksEmail and SMS for Nigerian customers
Lifecycle flows and campaigns that respect the Nigeria Data Protection Act, with WhatsApp and SMS alongside email where that is how your customers actually read.
How this service worksLocal details we build around
The rules, payment habits and money questions that decide whether a campaign in Nigeria works.
Regulators we plan around
The Central Bank of Nigeria for banks, lenders and payment companies. State lottery and gaming regulators for betting operators. The Nigeria Data Protection Commission for anything that collects personal data. The Advertising Regulatory Council of Nigeria, whose approval rules apply to advertising shown in Nigeria.
Payments and tracking
Bank transfer, USSD, cards and wallets such as OPay, PalmPay and Moniepoint all need to be counted as conversions. We set up tracking so a transfer confirmed by your payment provider lands in Google Ads, Meta and GA4 the same way a card payment does.
Money and budgets
Proposals and reports are in naira. Ad platforms bill in dollars or naira depending on the account, so we show the media line and the exchange assumption separately, and we keep your spend inside the amount you approved.
Industries we work with in Nigeria
Banking and fintech
Wallets, lenders, savings and payment apps, with Central Bank of Nigeria rules in mind.
Retail and e-commerce
Online stores and marketplaces that need orders, not traffic.
Consumer apps
Apps chasing installs that turn into active, paying users.
Online gaming and betting
Licensed operators only, within platform policy and state rules.
Why Osidion in Nigeria
- We run campaigns across African markets, so we know what travels from one country to the next and what has to be rebuilt for Nigeria.
- No fixed packages. You get a written proposal with scope, timeline and price, and the media budget on its own line.
- Tracking first. We do not start spending until the result you care about shows up in your data.
How it starts
- 1
A 30-minute call
You tell us the goal and the numbers you have. We ask the questions that decide the plan.
- 2
A written proposal
Scope, timeline and price in naira, with the media budget shown as its own line. No fixed packages.
- 3
Tracking first, then launch
We make sure the result you care about is counted before anything goes live.
Common questions
Selling in Nigeria? Let's talk.
Book a 30-minute call. Tell us the goal and the numbers you have, and we will send a written proposal in naira.