Fewer time-wasters. More viewings that end in a deposit.
Lead generation for developers, estate agencies and property companies in Ghana and across Africa, built to produce qualified enquiries from buyers who can afford what you are selling, at home and in the diaspora.
What this looks like across Africa
Real estate across Africa sells to two very different buyers at once: people at home who are saving towards a house or an investment, and the diaspora, Ghanaians, Nigerians, Kenyans and others abroad, who want a foothold back home and are rightly nervous about being cheated. Both start on their phones. Both will see a dozen listings before they call anyone. And both are expensive to reach badly.
Most property marketing produces a flood of enquiries and very few sales, because the ad promised too much to too many. Good real estate marketing is the opposite: it qualifies as it goes, so the agent spends Saturday showing a house to three people who can buy it rather than fifteen who cannot. That takes honest ads, a landing page that does the filtering, and a follow-up system that keeps the slow buyers warm for the months they need.
Sound familiar?
The problems we usually find when we start working with real estate.
Enquiries that go nowhere
The phone rings and the WhatsApp fills up, but most of the people asking cannot afford the property or are just looking. The agents stop replying quickly because most leads are a waste of time.
Diaspora buyers you cannot reach properly
Buyers in London, New York and Toronto are the best customers and the hardest to target. Boosted posts never reach them, and when they do, the lack of proof puts them off.
Slow follow-up on slow decisions
A property purchase takes months. The lead that enquired in March was ready in August, and nobody had spoken to them since April.
Beautiful renders, no trust
The ads look like every other development in the country. Nothing on the page says who you are, what you have finished, or why your title is clean.
Spending with no idea of cost per sale
Money goes to Facebook, Jiji, Meqasa, Property24 and a few agents. Nobody knows which channel the last five buyers actually came from.
What we would do for you
The mix of work that usually fits. We scope it to your goals after a short call and send a proposal.
Lead campaigns at home and in the diaspora
Meta and Google campaigns with separate audiences and messages for buyers at home and the diaspora abroad, with price and location stated up front so the wrong people filter themselves out.
How this service worksLanding pages that qualify
One page per development or listing type, with the proof a nervous buyer needs and a form that asks the two or three questions that tell you if the enquiry is real.
How this service worksFollow-up that lasts as long as the decision
Email and WhatsApp sequences that keep interested buyers informed over months, with construction updates, payment plans and viewing invitations.
How this service worksShowing up when people search
Pages for the searches buyers make, such as a location plus a property type, so you are found without paying for every click.
How this service worksWhy Osidion for real estate
- We judge a property campaign on viewings booked and deposits paid, and we set up the tracking so you can see which channel each one came from.
- We build the qualification into the ad and the page, so your agents get fewer, better leads instead of more noise.
- We know how to reach the diaspora with the right platforms and the right proof, and we are honest that it costs more per click and less per sale.
How it starts
- 1
A 30-minute call
You tell us the goal and the numbers you have. We ask the questions that decide the plan.
- 2
A written proposal
Scope, timeline and price, with the media budget shown as its own line. No fixed packages.
- 3
Tracking first, then launch
We make sure the result you care about is counted before anything goes live.
Common questions
Selling a development or a portfolio?
Book a 30-minute discovery call. Tell us the project and the price point and we will send a proposal.