Osidion
Where we work · South Africa

A performance marketing agency for brands in South Africa.

SEO, Google Ads, Meta ads and app growth for South Africa, planned for the whole country, priced in rand and judged on the orders, leads and installs that actually arrive.

What marketing in South Africa asks of an agency

South Africa is the most developed digital advertising market on the continent. Search volumes are the highest in Africa, the agency scene is deep, and the cost of a click or a lead is closer to European levels than to the rest of the region. That changes the job. In South Africa the question is rarely whether people are searching; it is whether you can win the click at a price that still leaves a margin.

The answer is usually precision rather than volume: tight keyword sets, landing pages built for one intent, creative tested properly, and a clear view of which provinces and audiences pay back. Campaigns are national, with provincial differences handled through bids and creative rather than through separate campaigns per place.

Osidion is a performance marketing agency based in Ghana that works across Africa. South Africa is one of the markets our team has run campaigns in. For South African brands we are a remote partner with lower overheads than a local agency and the same insistence on tracking before spend.

What we do in South Africa

The services, as they apply to South Africa. We scope the mix to your goals after a short call and send a proposal.

SEO for South African search

Keyword research for google.co.za, technical fixes and content aimed at buying intent, with rankings tracked for South Africa. In an expensive paid market, organic rankings are where the margin comes back.

How this service works

Google Ads and PPC for South Africa

Search, Shopping, Performance Max and Meta campaigns run with tight match types and negative lists, because South African click prices punish waste. Budgets in rand, reported against revenue and cost per lead.

How this service works

App growth in South Africa

Install and retention campaigns for iOS and Android, with attribution set up so a first purchase or a funded account is the event the campaigns optimise for.

How this service works

Conversion rate optimisation

When traffic is this expensive, lifting the conversion rate is often the cheapest growth available. We measure, diagnose, fix and test the path from landing page to payment.

How this service works

Local details we build around

The rules, payment habits and money questions that decide whether a campaign in South Africa works.

  • Regulators we plan around

    The Financial Sector Conduct Authority, the South African Reserve Bank and the National Credit Regulator for financial services and lenders. The National Gambling Board and the provincial gambling boards for betting operators. The Information Regulator and POPIA for anything that collects personal data or sends direct marketing. The Advertising Regulatory Board for advertising standards.

  • Payments and tracking

    Cards and instant EFT lead, with Ozow, PayShap, SnapScan and Capitec Pay beside them. We set up tracking so each of these lands in Google Ads, Meta and GA4 as a purchase with its value, and so refunds and failed payments do not count as sales.

  • Money and budgets

    Proposals and reports are in rand. Ad costs in South Africa are the highest on the continent, so we agree a target cost per order or per lead up front and report against it every period, with the media budget on its own line.

Industries we work with in South Africa

Why Osidion in South Africa

  • We work across African markets. For a South African brand expanding into the rest of the continent, that is the same team on both sides of the border.
  • No fixed packages. A written proposal with scope, timeline and price, and the media budget on its own line.
  • Tracking first. We do not start spending until the result you care about shows up in your data.

How it starts

  1. 1

    A 30-minute call

    You tell us the goal and the numbers you have. We ask the questions that decide the plan.

  2. 2

    A written proposal

    Scope, timeline and price in rand, with the media budget shown as its own line. No fixed packages.

  3. 3

    Tracking first, then launch

    We make sure the result you care about is counted before anything goes live.

How we price →

Common questions

Also see Nigeria, Kenya and everywhere we work.

Growing in South Africa? Let's talk.

Book a 30-minute call. Tell us the goal and the numbers you have, and we will send a written proposal in rand.

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