A digital marketing agency for brands growing in Kenya.
SEO, paid media and app growth for Kenya, planned country-wide, priced in shillings and measured on the payment that actually happens, which in Kenya usually means M-Pesa.
What marketing in Kenya asks of an agency
Kenya is one of the most connected markets in Africa and one of the most digitally mature. Mobile money is the default way to pay, smartphone use is high across the country, and Kenyan customers compare, read reviews and search before they buy. That makes search a stronger channel in Kenya than in many neighbouring markets, and it makes a broken checkout or a missing M-Pesa option very visible.
Campaigns in Kenya are national by default. Counties differ in income, language mix and connectivity, so we plan for the whole country and adjust bids and creative by region where the data says to, rather than drawing a circle around one place and calling it a Kenya campaign.
Osidion is a performance marketing agency based in Ghana that works across Africa. Kenya is one of the markets our team has run campaigns in. We work with Kenyan brands remotely, in East Africa Time, with tracking in place before any budget is spent.
What we do in Kenya
The services, as they apply to Kenya. We scope the mix to your goals after a short call and send a proposal.
SEO for Kenyan search
Keyword research in the phrases Kenyans search in English and Swahili, technical fixes, and content built to rank on google.co.ke for the searches that lead to a sale or an enquiry.
How this service worksGoogle Ads and Meta ads for Kenya
Search, Meta and TikTok campaigns for Kenyan audiences, with budgets held in shillings, landing pages that take M-Pesa, and reporting against orders and leads.
How this service worksApp growth in Kenya
Install and retention campaigns for apps with Kenyan users, with an M-Pesa top-up or first payment set up as the conversion event rather than the install.
How this service worksEmail and SMS for Kenyan customers
Lifecycle email and SMS built to the Data Protection Act 2019, with consent recorded and a working opt-out, because Kenyan customers and the regulator both notice when that is missing.
How this service worksLocal details we build around
The rules, payment habits and money questions that decide whether a campaign in Kenya works.
Regulators we plan around
The Central Bank of Kenya for banks, lenders, payment providers and digital credit. The national gambling regulator (the Betting Control and Licensing Board and its successor under the Gambling Control Act) for betting operators. The Office of the Data Protection Commissioner for anything that collects personal data. The Communications Authority for telecoms and bulk SMS.
Payments and tracking
M-Pesa is the payment method, with Airtel Money, cards and bank transfer behind it. We set up tracking so an M-Pesa confirmation from your payment provider is counted in Google Ads, Meta and GA4 as a purchase, and we build landing pages and checkouts that take M-Pesa first.
Money and budgets
Proposals and reports are in Kenyan shillings. Ad platforms may bill in dollars or shillings depending on the account, so the media line and the exchange assumption are shown separately, and spend stays inside the amount you approved.
Industries we work with in Kenya
Banking and fintech
Lenders, savings and payment products in a market where mobile money is the baseline.
Retail and e-commerce
Online stores that need M-Pesa checkouts and orders they can count.
Consumer apps
Apps chasing installs that turn into paying users.
Service businesses
Firms that live on enquiries and bookings from search.
Why Osidion in Kenya
- We work across African markets, so we know what carries over to Kenya and what has to be built for Kenya, starting with how people pay.
- No fixed packages. A written proposal with scope, timeline and price, and the media budget on its own line.
- Tracking first. We do not start spending until the result you care about shows up in your data.
How it starts
- 1
A 30-minute call
You tell us the goal and the numbers you have. We ask the questions that decide the plan.
- 2
A written proposal
Scope, timeline and price in Kenyan shillings, with the media budget shown as its own line. No fixed packages.
- 3
Tracking first, then launch
We make sure the result you care about is counted before anything goes live.
Common questions
Growing in Kenya? Let's talk.
Book a 30-minute call. Tell us the goal and the numbers you have, and we will send a written proposal in shillings.